What we commit to, every month
These are the minimums written into the program, not averages we hope to hit.
30–40
Key accounts held in active rotation
15
Activations and tastings run
Weekly
Field reports, with named accounts
2
Markets covered: Florida and Costa Rica
Philosophy
Presence over pressure.
No forced sales tactics. No churn-chasing reps. Our Hospitality Ambassadors are the living extension of your brand in Florida and Costa Rica, present locally, fluent in service, aligned with your style.
Scope
What our Ambassadors do
- 01Manage relationships across 30–40 key accounts each month
- 02Run 15 brand activations and tastings monthly
- 03Represent your brand at trade shows and industry events
- 04Collect structured market intelligence, real feedback rather than vibes
- 05Deliver weekly reports with field-level insight
- 06Maintain consistent visibility with the people who decide what's poured
Investment
Three tiers of investment
Every tier includes the monthly commitments above. What changes is how much ground one brand can hold.
01
Local presence
One dedicated Ambassador. Focused activation in the cities you specify.
Best for
A first market, or a brand proving a city before it scales.
Includes
- One dedicated Ambassador
- Cities of your choosing
- Monthly commitments in full
- Weekly reporting
02
Regional presence
Multi-city activation across Florida, building strategic relationships at scale.
Best for
A brand with distribution in place that is not being pulled through.
Includes
- Multi-city coverage
- Trade show representation
- Account mapping across the region
- Weekly reporting
03
National immersion
Full-market presence built around your growth goals. Each additional Ambassador deepens your exposure.
Best for
A brand treating the market as a priority, not an experiment.
Includes
- Multiple Ambassadors
- Both markets, Florida and Costa Rica
- Programme built to your growth plan
- Weekly reporting
Pricing is tailored to scope, region, and the level of support required. Schedule a consultation to talk through fit.
Process
How we onboard
01
Plan selection
Choose level of involvement and geography.
02
Agreement
We execute the program contract with terms and duration.
03
Brand immersion
Our team studies your brand, story, and ethos.
04
Ambassador training
Assigned reps trained on your product line.
05
Schedule planning
Together we confirm activation timelines and tracking.
06
Market activation
Ambassadors begin in-person presentations.
By the industry, for the industry.
Every ambassador comes from the right side of the bar. Sommelier, bartender, chef, brand rep. The brand isn't lost, it's lived.
The brands already in our hands
We represent these producers across Florida and Costa Rica. The same people, rooms and relationships your brand would be introduced through.
