GIANCARLO MANCINO & GIORGIO VALLESI — Founders

House of Negroni was founded to celebrate one of Italy's most iconic cocktails with a ready-to-drink expression that combines authenticity, elegance, and convenience. Backed by industry legends Giancarlo Mancino and Giorgio Vallesi, the brand reflects the essential Italian lifestyle — refined, relaxed, and effortlessly cool.

The product is handcrafted in Calamandrana, Piedmont, at a family-owned facility with decades of experience in vermouth and amaro production. Every detail is designed to honor the legacy of the cocktail, from the choice of ingredients to the sleek aluminum packaging.

More than a drink, it's a modern tribute to classic Italian aperitivo culture — made for beaches, boats, rooftops, and everything in between.